Dana Lunceford: Your Award-Winning Real Estate Broker
Born and raised in the greater Seattle area, Dana provides her clients with unmatched experience and service.  A lifetime equestrian and boating enthusiast, Dana understands the unique lifestyle properties our area has to offer and the people that love them.  For over 35 years, Dana has been helping buyers and sellers with their real estate needs.  "My passion for helping people never gets old.  I still love seeing my clients smile, it's very rewarding."  Dana provides her clients with expert advice and white glove service.  What does that mean for you?  It means that when you choose Dana, you can be confident that you will be well represented and that every effort will be made to ensure your satisfaction from start to close.  Dana is an award winning real estate broker and well respected in the real estate community.
Realtrends 2023 Americas Best Real Estate Professionals
Realtrends 2023 Best Real Estate Professional Washington State
Personalized
Dana crafts strategies to your unique needs for a personalized experience.
Professional
Deep local market knowledge ensures precision and confidence.
Proven
Dana's award-winning track record delivers successful home transactions.
Why Experience Matters.
Proven Track Record
Over 34 years successfully guiding buyers and sellers with transactions closing faster and at higher prices than market average.
Award-Winning Service
Consistently recognized by the real estate community for excellence in client satisfaction and sales performance.
Local Market Mastery
Deep understanding of neighborhood values, waterfront properties, and community nuances that only comes with years of focused experience.
When you're making one of life's biggest investments, experience isn't just helpful—it's essential.
Why Local Real Estate Expertise Matters.
Snohomish County / Camano Island
I Work Here, I Live Here, I Love It Here!
I've been selling real estate in the greater Puget Sound region for over 34 years, and have been residing in the north Puget sound region for the last 15 years. I understand that the north sound real estate market is truly unique. It's not just about homes; it's about a lifestyle, an environment, and specific local dynamics that only local agent can navigate. As a born and raised Seattleite and long time north sound resident, I have a deep understanding of this region what makes the north sound community so special and why I've chosen to call it my home.
In-Depth Neighborhood Insights
Beyond general market trends, I offer granular knowledge of the diverse neighborhoods, from waterfront communities to rural acreage, understanding what makes each one unique.
Specialized Property Knowledge
From navigating complex waterfront regulations to understanding septic systems and private wells, my expertise covers the distinct characteristics of each unique property.
Local Connections & Resources
Leveraging a network of local professionals, from contractors, inspectors, lenders, title & escrow, ensures a smooth process and provides valuable resources long after the sale closes.
This localized knowledge is crucial for accurate valuations, effective marketing strategies, and ultimately, securing the best outcomes for buyers and sellers.
Every Door Real Estate: Backed by a Trusted Brokerage
Brand Recognition
Part of a locally owned brokerage with cutting-edge tools, technology, and resources that amplify your listing's reach.
Brokerage Commitment
A Brokerage with a reputation for personalized service and the tools to help make your home buying or selling experience top notch.
Exclusive Network
Access to exclusive listings, pre-market opportunities, new construction and a broad professional network for maximum exposure.
Multi-Faceted Marketing Campaign: Beyond Traditional Listings
Your home deserves more than just a sign in the yard. My comprehensive marketing approach includes:
Custom Marketing Plan
Tailored strategy highlighting your home's unique features and target buyer demographics.
Professional Photography & 3D Showcase
High-quality images that showcase your property in its best light, including twilight and detail shots.
Digital Dominance
Targeted advertising across social media, MLS and specialized real estate platforms.
Print & Direct Mail
Luxury brochures, neighborhood mailers, and exclusive "just listed" announcements to capture local interest.
Video Marketing: Capturing Buyers' Attention
The power of visual storytelling:
  • Video listings receive 403% more inquiries than text-only listings²
  • Drone footage captures your property's surroundings and location advantages
  • Virtual tours allow buyers to experience your home before scheduling in-person visits
  • Recent Arlington listing video reached 10,000+ views in first week
²According to National Association of Realtors research
Strategic Pricing & Market Positioning
Comprehensive Market Analysis
Detailed CMA comparing your home to recent sales, current competition, and market trends to determine optimal pricing.
Strategic Price Point
Homes priced correctly from the start sell at 99% of list price versus 92% for overpriced homes requiring reductions¹.
Optimal Market Timing
Leveraging seasonal trends and buyer patterns to list your home when demand is highest.

Did you know? Homes that require price reductions typically spend 45 more days on market and ultimately sell for less than properly priced properties.
Client Success Stories & Testimonials
"Dana sold our home in just 30 days—$31,000 above asking price! Her marketing strategy, especially the video tour, brought in multiple offers. We couldn't be happier with her expertise and dedication."
— Aimee Leggett, Everett, WA
Proven Results that Speak for Themselves
98%
Client Satisfaction
Based on post-transaction surveys
27
Days on Market
Average for my listings vs. 45 days market average
$32K
Above List
Average premium for my 2024 listings
These numbers highlight my commitment to exceptional client service and superior market performance.
Experience Matters!
Ready to Buy or Sell? Let's Get Started Today!
Are you ready to partner with an expert? You deserve nothing less than exceptional representation.
Contact me today to discuss your real estate goals and how my proven approach can help you achieve the best possible outcome.
"You deserve the best. Let's make it happen together."